With more and more users browsing the internet on smartphones and tablets, it is increasingly likely your website will be viewed on one of these devices.

It is therefore important to consider how your website looks and behaves for these users, and ensure they are receiving the best experience possible for the device they are using. Responsive web design is the best way to do that.

A responsive website is a website that responds to the device being used to view it. It adapts its structure, and sometimes its content, to better fit that device.

Responsive web design ensures a high quality user experience is delivered to all of your visitors, regardless of the device they are using to view it.

90%Of people use multiple devices sequentially
August 2014, Forbes
85%Of adults think the mobile version of a company’s website should be as good as or better than their desktop version
July 2014, The Huffington Post
69%Of people won’t recommend a company with a poor mobile website
The Mobile Playbook by Google
67%Of people are more likely to buy a product or service after a good mobile experience
January 2014, Tecuity
61%Chance a user will leave your mobile website if they can’t find what they’re looking for
Think Insights On Mobile by Google
61%Of people have a higher opinion of brands if they offer a good mobile experience
The Mobile Playbook by Google



Drag your browser

What better way to illustrate how responsive web design works than this very website? Adjust the width of your browser window and watch the content adapt to better fit the size of the window. It is pretty clever how it all works!